For the first time ever, the top-hatted man who appears on bottles of Johnnie Walker scotch is being replaced by a woman! While sipping scotch might bring to mind visions of Don Draper types, whisky isn't just a man's drink. Plenty of women like it, too, and now Johnnie Walker is giving a nod to women's impact on the industry with their first ever female version of the iconic logo.
Scotch lovers, meet Jane Walker.
"As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand's commitment to progress," it said in a statement.
Priced around $34, the special edition bottles will go on sale in the U.S. in March to coincide with Women's History Month and International Women's Day.
It's the latest effort to feminize a well known brand. Last month, country music star Reba McEntire was cast as KFC's first woman to play its iconic pitch person, Colonel Harland Sanders.
Johnnie Walker said it will donate $1 for every bottle of the Jane Walker Edition it makes to organizations that champion women's causes, up to a limit of $250,000.