Alec Baldwin Sips Some Blue Label in 30 Rock

If you've never watched the NBC sitcom known as 30 Rock, allow me to fill you in. It is a series about a building in Rockefeller Plaza (the exact address escapes me) which ran for 7 seasons way back at the turn of the millennium. In this scene from season 3 episode 20 entitled The Ones, Jack Donaghy (Baldwin) enjoys a dram of Johnnie Walker Blue Label.